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February 2022
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With more than 2 billion monthly logged-in users, YouTube is one of the most used social media platforms today. Not just that, it is the second most popular search engine. So if you or your business is not advertising on Youtube, you might be missing out big. To convenience you more, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. This could be your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full. What are Youtube Ads? These ads are video promotions that appear on the channel’s website and app, as well as on its partner sites known as the Google Display Network. Since YouTube is owned by Google, YouTube advertising shares many of the core features of Google Ads. These ads can appear before, during, or after a video that someone is watching. Because YouTube is part of Google, its advertisers benefit from the depth of Google’s user data. This information—gathered from viewers’ Google search histories and their YouTube viewing habits—can be used to narrowly focus an ad campaign. Targetability is what makes YouTube advertising so compelling since your company’s video promotions can be featured alongside relevant YouTube videos that people choose to watch for fun or education. Types of YouTube Ads Before you begin creating your first campaign, it’s important to understand each YouTube ad type. That way, you can tailor your ad for the format you plan on using. There are six types of YouTube ads: Skippable In-Stream Video Ads: These ads play before or during a video. Their defining feature is that viewers can choose to skip them after the first 5 seconds. As an advertiser, you only pay when viewers choose to keep watching past those first 5 seconds. Your ad must be at least 12 seconds long. You pay when a person has watched the first 30 seconds or the whole thing, or if they interact with your ad by clicking: whichever comes first. Non-Skippable In-Stream Video Ads: Because most people automatically skip ads, some advertisers choose to run pre-roll or mid-roll ads that don’t have a skip button at all. As per social media trends, it is best when you’re aiming for a wide lift in brand awareness, and you’re confident that your creative is strong enough to hold your audience’s attention for the full duration of the ad. With non-skippable ads, advertisers pay per impression, at CPM (i.e., per 1,000 views). Discovery Ads: Discovery ads are more akin to the ads you see on Google’s search results page. Discovery ads show up alongside organic search results. So if your video looks more relevant than the organic results, people can choose to watch it, instead. These ads include three lines of text along with a thumbnail. When interested people click on the ad, they’re sent to your video page or YouTube channel. Non-Video Ads: For advertisers without a budget for video, YouTube offers non-video ads. Display ads appear on the right-hand sidebar, and include an image and text, alongside a CTA with a link to your website. In-video overlay ads appear floating on top of video content from monetized YouTube channels. In an ideal world, both of these ad types appear in conjunction with related content. Of course, that’s not always the case. You can also watch: SocioBoard: World’s #1 Social Media Management Platform Final Words:
YouTube ads function just like any other digital marketing platform. Focus on your key metrics, test regularly, and above all else, respect the data. Keeping your promotional activities consistent and keeping the above tips in mind will help you gain the most results out of your ad campaign on Youtube. In running your ad campaigns on Youtube, these tips can help you reap the most benefits. Comments are closed.
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