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February 2022
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It is a known fact that the social media landscape evolves quickly. The same is true for Facebook stories, which were introduced in 2016 and have turned into a vital feature. For the top-performing social media marketers, it’s all about adapting to the latest changes and implementing the newest features into your marketing strategy. So if you plan on using Stories for marketing, this detailed article is here to explain the features, why you should use them and how to use FB stories effectively for business. What Are Facebook Stories? The Facebook story is a feature that lets you share content be it photos, videos, or even animation. Stories are short user-generated photo and video collections that can be viewed up to two times and disappear after 24 hours. Facebook stories views from your friends and followed Pages appear at the top of your newsfeed. This applies to both the web version and the Facebook app. You can even use social media marketing tools for Facebook automation without any hassle. How Do Facebook Stories Work? On FB Stories, content shared will appear at the top of the News Feed. To view a story, users simply tap a friends’ circle at the top of the app. Because of the view at the top of the feed stories could be the best opportunity for brands to get noticed. It will help them grow their engagement, build brand awareness, and strengthen their relationship with their audience. Why Use Facebook Stories For Your Business? We know the Facebook algorithm can be a little tricky for gaining organic reach. But the good news is that stories are displayed prominently at the top of every newsfeed where people are likely to take notice. The feature has seen significant adoption in recent years. About 500 million people now use Stories every day, meaning it has the potential to help you reach a massive audience with the right strategies. Best Practices On How To Use FB Stories While knowing the basics may be great, it’s not enough if you want to get ahead of the competition. To get more out of your stories efforts, follow these best practices: Make It Interactive & Actionable Because stories can draw in a large audience, create opportunities for engagement by using interactive tools like polls and voting stickers. Ask your audience questions or give them prompts to engage with. Don’t forget that if you’re creating Facebook Stories, you must add custom links and buttons to drive more engagement. Create Exciting, Time-Sensitive Content The “urgency factor” is what makes stories such a popular feature because of their 24-hour availability. Take advantage of this to create time-sensitive content that can build excitement and urgency. Consider promoting a 24-hour sale with a code, share early bird offers, get people to sign up for an event, and more. Share Third-Party Content In Your Stories To diversify your Facebook content strategy, share relevant, third-party content that your audience might like. Share a post to your stories by clicking on the “Share” button next to a post. Track Your Stories Performance Always keep an eye on how your stories’ posts are performing. What seems to be attracting more attention? What types of posts do people want to engage with? Do they drop off at a certain point if you post too many stories? Which post timings seem to drive the most views? You can also watch: SocioBoard: World’s #1 Social Media Management Platform Concluding Lines:
Observe all of these details to adjust and polish your Facebook stories strategy for a bigger impact. For a 360-degree view of your Facebook performance, combine these insights with your complete Facebook report on SocioBoard. With this data, you can see how your Page is growing in terms of impressions, engagement, fan growth, and more. |