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IntroductionTBT stands for Throwback Thursday. It's what people utilise when they want to share old images and videos of themselves. TBT is a terrific way for brands to enhance interaction, raise awareness, tell stories, and just have some fun with social media. That's why we'd want to show you what TBT is, how it works, and how to make the most of it. what exactly is throwback thursday?Throwback Thursday is a hashtag primarily used on Trending Twitter and Instagram to share old photos (aka a "throwback" or "throwing it back") or TBT on social media marketing is a social media phenomenon in which people share old photos of themselves or things to reminisce about the past. It's always on the rise. Businesses use the hashtag to highlight significant events in their past, old products or product designs, or something related to their business. What Participating in TBT Suggests About Your Company 1. Demonstrates You've Been Around Business Participating in contests like Throwback Thursday says that you have been around business. You, on the other hand, want to brag. Being an old business often indicates that you are a successful business. 2. It Demonstrates That You Are Enjoyable The more you can relate to what your customers are doing to manage social media, the more successful you will be. Your customers are almost certainly posting TBT photos. You can tap into it by sharing a common interest with them. What You Can Share Through TBT
Best Ideas for TBTIf you're not sure how to execute a TBT strategy, the following best TBT ideas small businesses are successfully using to celebrate #TBT in 2022 are here to help 1. Share an Event You Hosted a Long Time AgoIf you’re a start-up this idea might not be applicable, but if your small business has been going for some time, use the #TBT trend to alert followers of your past events. If you have an image of a past event you are proud of, post the image — on a Thursday of course — with the #TBT hashtag and a brief description of the event. Posting about past events can be an effective way to gauge interest in a forthcoming event you have by tying past and future events together. 2. Tweet Outdated Business CardsAnother popular way to commemorate TBT is to share a photo of your old business cards. Post the old business card alongside your current business card for maximum impact. It will provide some subtle but effective marketing by bringing your company to the attention of anyone searching the #TBT hashtag. 3. Post Baby Pictures of Yourself or Your Employees.Nobody can resist looking at baby photos of coworkers or, even better, their boss! Post TBT photos of you or your colleagues as babies or children to your social media feeds to generate interest. Increase interest in the posts by asking readers to guess who the youngster is. 4. Share Photos of Previous Projects That Represent MilestonesPost a TBT image of your first office or home office to demonstrate how much your company has evolved and expanded over the years. It doesn't have to be from a long time ago; a #TBT post from a few years ago can be just as effective. 5. Publish Information About Your First AwardIn which year did your company receive its first award? Celebrate TBT with some of these posts to highlight your previous awards and how successful your business has been over the years. Wrapping Up You are not required to participate in the Throwback Thursday movement, but doing so can introduce you to a new way of connecting with your audience. Remember the golden rule of marketing: it's all about them, not you. Then, have fun with it – experiment with #TBT content on different platforms, celebrate your company's journey thus far, use history to make a point about current events, share embarrassing outfits your mother forced you to wear or pay tribute to the people who have gotten you where you are now. To know more about social media management tool click here |