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February 2022
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With more than 2 billion monthly logged-in users, YouTube is one of the most used social media platforms today. Not just that, it is the second most popular search engine. So if you or your business is not advertising on Youtube, you might be missing out big. To convenience you more, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. This could be your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full. What are Youtube Ads? These ads are video promotions that appear on the channel’s website and app, as well as on its partner sites known as the Google Display Network. Since YouTube is owned by Google, YouTube advertising shares many of the core features of Google Ads. These ads can appear before, during, or after a video that someone is watching. Because YouTube is part of Google, its advertisers benefit from the depth of Google’s user data. This information—gathered from viewers’ Google search histories and their YouTube viewing habits—can be used to narrowly focus an ad campaign. Targetability is what makes YouTube advertising so compelling since your company’s video promotions can be featured alongside relevant YouTube videos that people choose to watch for fun or education. Types of YouTube Ads Before you begin creating your first campaign, it’s important to understand each YouTube ad type. That way, you can tailor your ad for the format you plan on using. There are six types of YouTube ads: Skippable In-Stream Video Ads: These ads play before or during a video. Their defining feature is that viewers can choose to skip them after the first 5 seconds. As an advertiser, you only pay when viewers choose to keep watching past those first 5 seconds. Your ad must be at least 12 seconds long. You pay when a person has watched the first 30 seconds or the whole thing, or if they interact with your ad by clicking: whichever comes first. Non-Skippable In-Stream Video Ads: Because most people automatically skip ads, some advertisers choose to run pre-roll or mid-roll ads that don’t have a skip button at all. As per social media trends, it is best when you’re aiming for a wide lift in brand awareness, and you’re confident that your creative is strong enough to hold your audience’s attention for the full duration of the ad. With non-skippable ads, advertisers pay per impression, at CPM (i.e., per 1,000 views). Discovery Ads: Discovery ads are more akin to the ads you see on Google’s search results page. Discovery ads show up alongside organic search results. So if your video looks more relevant than the organic results, people can choose to watch it, instead. These ads include three lines of text along with a thumbnail. When interested people click on the ad, they’re sent to your video page or YouTube channel. Non-Video Ads: For advertisers without a budget for video, YouTube offers non-video ads. Display ads appear on the right-hand sidebar, and include an image and text, alongside a CTA with a link to your website. In-video overlay ads appear floating on top of video content from monetized YouTube channels. In an ideal world, both of these ad types appear in conjunction with related content. Of course, that’s not always the case. You can also watch: SocioBoard: World’s #1 Social Media Management Platform Final Words:
YouTube ads function just like any other digital marketing platform. Focus on your key metrics, test regularly, and above all else, respect the data. Keeping your promotional activities consistent and keeping the above tips in mind will help you gain the most results out of your ad campaign on Youtube. In running your ad campaigns on Youtube, these tips can help you reap the most benefits.
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IntroductionTBT stands for Throwback Thursday. It's what people utilise when they want to share old images and videos of themselves. TBT is a terrific way for brands to enhance interaction, raise awareness, tell stories, and just have some fun with social media. That's why we'd want to show you what TBT is, how it works, and how to make the most of it. what exactly is throwback thursday?Throwback Thursday is a hashtag primarily used on Trending Twitter and Instagram to share old photos (aka a "throwback" or "throwing it back") or TBT on social media marketing is a social media phenomenon in which people share old photos of themselves or things to reminisce about the past. It's always on the rise. Businesses use the hashtag to highlight significant events in their past, old products or product designs, or something related to their business. What Participating in TBT Suggests About Your Company 1. Demonstrates You've Been Around Business Participating in contests like Throwback Thursday says that you have been around business. You, on the other hand, want to brag. Being an old business often indicates that you are a successful business. 2. It Demonstrates That You Are Enjoyable The more you can relate to what your customers are doing to manage social media, the more successful you will be. Your customers are almost certainly posting TBT photos. You can tap into it by sharing a common interest with them. What You Can Share Through TBT
Best Ideas for TBTIf you're not sure how to execute a TBT strategy, the following best TBT ideas small businesses are successfully using to celebrate #TBT in 2022 are here to help 1. Share an Event You Hosted a Long Time AgoIf you’re a start-up this idea might not be applicable, but if your small business has been going for some time, use the #TBT trend to alert followers of your past events. If you have an image of a past event you are proud of, post the image — on a Thursday of course — with the #TBT hashtag and a brief description of the event. Posting about past events can be an effective way to gauge interest in a forthcoming event you have by tying past and future events together. 2. Tweet Outdated Business CardsAnother popular way to commemorate TBT is to share a photo of your old business cards. Post the old business card alongside your current business card for maximum impact. It will provide some subtle but effective marketing by bringing your company to the attention of anyone searching the #TBT hashtag. 3. Post Baby Pictures of Yourself or Your Employees.Nobody can resist looking at baby photos of coworkers or, even better, their boss! Post TBT photos of you or your colleagues as babies or children to your social media feeds to generate interest. Increase interest in the posts by asking readers to guess who the youngster is. 4. Share Photos of Previous Projects That Represent MilestonesPost a TBT image of your first office or home office to demonstrate how much your company has evolved and expanded over the years. It doesn't have to be from a long time ago; a #TBT post from a few years ago can be just as effective. 5. Publish Information About Your First AwardIn which year did your company receive its first award? Celebrate TBT with some of these posts to highlight your previous awards and how successful your business has been over the years. Wrapping Up You are not required to participate in the Throwback Thursday movement, but doing so can introduce you to a new way of connecting with your audience. Remember the golden rule of marketing: it's all about them, not you. Then, have fun with it – experiment with #TBT content on different platforms, celebrate your company's journey thus far, use history to make a point about current events, share embarrassing outfits your mother forced you to wear or pay tribute to the people who have gotten you where you are now. To know more about social media management tool click here |