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February 2022
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Social media isn't just a word now, as it has become a very familiar aspect of everyone's life. No matter how hectic a person's life is, they will never forget to check their social media profiles, which is again a benefit for the marketing industry. Marketers prefer social media as a perfect medium to spread brand awareness about their business and gather traffic to their profiles and website accordingly. There are different practices experimented with by every marketer to enhance their business and make it reach a new and successful level. So, here we are mentioning the best social media marketing management practices which you can implement this year: Set The Goals For Your Future: Plans are the most essential part whenever you are willing to do something. Hence, make sure to set the objectives and goals before you start managing the social media profiles. As per a recent survey, we found that there are 58% chances for increasing brand awareness and 41% of increasing community engagement. Curate Social Media Content: Social media content is something that attracts the users and audiences for your brand. The more engaging your content is, the better will be the engagement on your social media profiles. Analyzing the social media content will help you understand what your audience demands from your brand and create the content accordingly. On-Time Social Media Presence: Time waits for no one. Similarly, maintaining your social media presence on time can be really beneficial for your business. Every social media has its own timings to post, and no wonder these times must be taken into consideration. Make sure to stay aware of the best times to post on social media. Analyze In & Out: Are you aware of which things are working and which are not for your social media content? No, right? Well, it's time to start analyzing what's good and what's not. Keep an eye on the engagement metrics and find out how to keep everything right without any hassle. So, examine everything from top to bottom from the very beginning. After considering the social media marketing management, let's have a quick look at: Difference Between Social Media Management & Social Media Marketing: Social media management is about how to manage your social media presence for spreading brand awareness. It is about creating your brand identity, growing your audience, increasing engagement, etc. Whereas, Social media marketing is a formal way of identifying the target audience to generate leads, boost sales, increase followers, and more. Using social media management and social media marketing together for boosting your social media profiles, can be a trending idea for your business. Let's have a quick look at these: Identify Your Audience: Identifying your target audience will help you find them and reach your brand. It will boost your sales, engagement, and business altogether, 100% hassle-free. Attracting the best-targeted audience for your business will help your brand get better with time. Create Social Media Strategy: For creating a better social media strategy, it's crucial to define goals and budgets for your business. Build a better strategy to attract traffic to your website. Paid Advertising: If you are willing to make your brand reach success, it's time to spend some more bucks on your social media marketing. It will help you create a robust and authoritative online presence. The paid content will increase the content reach to your audience. You can also watch: SocioBoard: World’s #1 Social Media Management Platform Wrapping Up:
We hope our readers now understand how social media marketing management can boost your presence on social media.
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As we are eagerly waiting for the Festival of Colors, the brands have been working around the clock to make it even more colorful. Holi is the time to welcome spring and end the winter blues. Historically, this has been very important. No matter how you want to celebrate, the feelings are all the same. Culturally, people say that Holi is the day to say goodbye to their troubles and enmities. Hence, the celebration and tradition are called ‘Holy Milan’ Also a time to help clients and brands meet. Let us deep dive and understand the quintessence of Holi and ethos jotted with its glory in India and the world during the holi celebration. Develop a relationship with your audience Your consumers are smarter and more knowledgeable than you think, they consume content from all over the internet. Make your marketing collaterals extremely interactive so that your customers can engage with them. You can take help from an influencer marketing platform that can curate one such campaign to attract customers to Holi. Don’t forget to embrace technology in this festive season, simply provide the “Tag A Friend” option so that the content can circulate all over social media platforms automatically. This way you can build a relationship with your audience, which is crucial for a sustainable business plan. Use the powerful voice of influencers The power of influencer marketing is not unknown anymore, now seven of ten brands are opting for the method. Influencers are famous for their strong voice and outstanding approach. If they promote your brand with creativity you can seamlessly attract more audience. Finding industry experts can be a daunting job if you don’t know the nuts and bolts of influencer marketing, for that you can try to get in touch with an experienced influencer marketing platform that can assist you in curating an outstanding campaign to achieve your marketing goals. Hiring a powerful influencer is not all you need to provide proper instruction to make the campaign successful. Top Holi Campaigns Ideas By Brands McDonald’s India “Play Holi our way after playing it your way”. Short, clear, and crisp – a campaign message must have all of the three elements to become successful. Make the decision-making process easier for your customers like they did! After dancing and playing with colors for longer hours feeling hungry is normal, through the campaign McDonald's gives you the perfect opportunity to order their foods and pamper your taste buds. FBB #bura_na_khelo_holi_hai A strong, sensitive, and relatable hashtag! Many will understand the context, it is a great way to spread awareness. Despite being the most joyful day many women experienced moments of uncomfortable and unacceptable. For centuries concept has been promoted by a small section of the society in the name of “Bura Na Mano Holi Hay”, we don’t need more clarification on that! So, in this festival, FBB took the responsibility to spread awareness, so that women across the country feel safe and get the courage to raise their voices. Indian Oil Indian Oil showcased how the color of Holi stands for culture or tradition, the theme of the campaign was togetherness to promote unity in diversity. They wanted to endorse the concept when all the colors are mixed it represents the color of India as a whole. The symbolism of colors represented every aspect of life in India together with different festivals, religions, and celebrations. Surf Excel “Daag Ache Hain” It shows how the colors of Holi can help bridge emotional distances and bring hearts closer. If you are thinking about planning an influencer marketing campaign in Holi tries to put special emphasis on the emotional aspects of your customers, conceptualization is an important part of planning the campaign, however, you can hire the best marketers in the market or simply connect with an influencer marketing platform to get the job done with ease. Conclusion:
If you wish to design an outstanding campaign in holi celebration this year that can minimize your competition in this crowded market, choose influencer marketing and social media marketing tools, and the leading marketing platform, that connects brands with industry experts, bloggers, and influencers to promote brands creatively. If you want to improve your brand reputation and drive sales influencer and social media marketing can be the game-changer. You can hire influencers who have a huge follower base and have a strong voice to shift their mindset to make final purchase decisions. A successful marketing campaign requires more elements than just working with famous influencers, you must have knowledge about the particular social media platform(s) and their algorithms. This is where Socinator comes into play ad removes these hurdles for marketers.
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IntroductionTBT stands for Throwback Thursday. It's what people utilise when they want to share old images and videos of themselves. TBT is a terrific way for brands to enhance interaction, raise awareness, tell stories, and just have some fun with social media. That's why we'd want to show you what TBT is, how it works, and how to make the most of it. what exactly is throwback thursday?Throwback Thursday is a hashtag primarily used on Trending Twitter and Instagram to share old photos (aka a "throwback" or "throwing it back") or TBT on social media marketing is a social media phenomenon in which people share old photos of themselves or things to reminisce about the past. It's always on the rise. Businesses use the hashtag to highlight significant events in their past, old products or product designs, or something related to their business. What Participating in TBT Suggests About Your Company 1. Demonstrates You've Been Around Business Participating in contests like Throwback Thursday says that you have been around business. You, on the other hand, want to brag. Being an old business often indicates that you are a successful business. 2. It Demonstrates That You Are Enjoyable The more you can relate to what your customers are doing to manage social media, the more successful you will be. Your customers are almost certainly posting TBT photos. You can tap into it by sharing a common interest with them. What You Can Share Through TBT
Best Ideas for TBTIf you're not sure how to execute a TBT strategy, the following best TBT ideas small businesses are successfully using to celebrate #TBT in 2022 are here to help 1. Share an Event You Hosted a Long Time AgoIf you’re a start-up this idea might not be applicable, but if your small business has been going for some time, use the #TBT trend to alert followers of your past events. If you have an image of a past event you are proud of, post the image — on a Thursday of course — with the #TBT hashtag and a brief description of the event. Posting about past events can be an effective way to gauge interest in a forthcoming event you have by tying past and future events together. 2. Tweet Outdated Business CardsAnother popular way to commemorate TBT is to share a photo of your old business cards. Post the old business card alongside your current business card for maximum impact. It will provide some subtle but effective marketing by bringing your company to the attention of anyone searching the #TBT hashtag. 3. Post Baby Pictures of Yourself or Your Employees.Nobody can resist looking at baby photos of coworkers or, even better, their boss! Post TBT photos of you or your colleagues as babies or children to your social media feeds to generate interest. Increase interest in the posts by asking readers to guess who the youngster is. 4. Share Photos of Previous Projects That Represent MilestonesPost a TBT image of your first office or home office to demonstrate how much your company has evolved and expanded over the years. It doesn't have to be from a long time ago; a #TBT post from a few years ago can be just as effective. 5. Publish Information About Your First AwardIn which year did your company receive its first award? Celebrate TBT with some of these posts to highlight your previous awards and how successful your business has been over the years. Wrapping Up You are not required to participate in the Throwback Thursday movement, but doing so can introduce you to a new way of connecting with your audience. Remember the golden rule of marketing: it's all about them, not you. Then, have fun with it – experiment with #TBT content on different platforms, celebrate your company's journey thus far, use history to make a point about current events, share embarrassing outfits your mother forced you to wear or pay tribute to the people who have gotten you where you are now. To know more about social media management tool click here
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Creating a solid social media strategy for small businesses takes a lot of guesswork out of your marketing plan. A little planning goes a long way when it comes to social media success. As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Whether you're a social media beginner, or you've had social media for your business for some time already, these twelve quick social media tips can help you make sure that you're getting the most out of your social media efforts. Let’s discuss some useful social media marketing tips: Optimize your social media profiles and bios This should be the first thing you do as a small business owner on social media. Make sure to take advantage of all the different ways Facebook, Instagram, and Twitter allow you to personalize your page for your business. Facebook and Instagram allow you to include action buttons so customers can shop or schedule with you, and all three allow you to include a website link. Don't pass these optimizations up! They can only help your business to be more successful. Diversify your social media feeds One of the best social media marketing tips is to diversify your feed is by sharing some behind-the-scenes content. Whether that's what you did over the weekend, a family activity, or a community event you're participating in, your followers will appreciate a mix of promotional and more down-to-earth content. Including a mix of personal content, promotional content, and inspirational content on your social channels can keep followers engaged, humanize your social pages, and make you more relatable. Use a mix of specific and general hashtags It's important to use a mix of niche and general hashtags on social media. Niche hashtags are tags that aren't populated with as many posts as more popular hashtags. Niche hashtags might include locations, specific phrases, or maybe branded. Learn more about niche hashtags in our post about the do's and don'ts of hashtag use and start implementing a winning hashtag strategy today. Respond to comments and DMs promptly Don't let comments or DMs sit for too long in your queue—you might miss out on potential clients or sales! Always respond to comments and direct messages on social media promptly, and make sure your message is always positive and helpful. A good practice is to set some time aside each week to sit down and respond to people on social media. Combine this time with outreach and community engagement, and you're sure to be successful! Community and individual-focused There are quite a few differences between big and small businesses, like legal structure, the number of employees, and revenue. But, the nitty-gritty aspects of a business aren’t the only distinctions between big and small businesses. Small businesses tend to be more community and individual-focused. Many small businesses choose to be heavily involved in their communities, which leads to a connection with customers. They also enjoy the benefits of joining the chamber of commerce in their community by connecting and sometimes partnering on marketing campaigns with other local businesses. You can also watch: Socioboard: World's #1 Social Media Management Platform Conclusion:
Social media is valuable for businesses of any size or industry, and finding customers on social media has a direct impact on sales and your bottom line. No matter the size of your business, social tools can help you better connect with your audience, reach new potential customers, and increase awareness of your brand. Interacting with consumers on social media is an important marketing strategy for small businesses. Using these social media marketing tips helps you to build brand awareness, increase your customer base, and connect with current customers.
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In this article we have listed top 7 social media marketing trends that will definitely help you out with your social media marketing strategy. 1.Reels Contribute to the Overall Success of Instagram Marketing Instagram's CEO, Adam Mosseri, recently stated that the site is embracing a paradigm change in which users are demanding more interesting video content. This means that firms must accept the transformation as soon as feasible in order to market effectively on the platform in 2022. Video must now be a key component of your overall strategy—but merely pressing record and putting up a video is no longer sufficient. To stand out in today's digital marketing marketplace, it must be original, unique, and entertaining. 2.Tik Tok will dominate social media presence TikTok has seen undeniably fast growth. In fact, the term 'TikTok' saw a 61% increase in mentions year-over-year during the beginning of 2021, and was the first non-Facebook app to reach 3 million global downloads. TikTok has established itself as a cultural phenomenon in social media and entertainment, and it will continue to dominate short-form video in 2022. TikTok has over 1 billion subscribers and is on track to achieve 1.5 billion by the spring of 2022. 3.Ads on smaller networks will become more popular. TikTok isn't the only "smaller" (if that's even a word) platform gaining traction with consumers and businesses. Pinterest and Snapchat are becoming increasingly popular. Ads on Pinterest Business may create twice the return on ad expenditure for retail businesses when compared to other social media channels, according to research released by Pinterest Business. Despite the fact that Snapchat isn't as popular for marketing as Facebook and Instagram, Snapchat advertising data demonstrate that the potential advertising audience has grown significantly. 4.Video content will dominate in future Video is still one of the most captivating types of content. According to a Cisco study, video content will account for 82 percent of all web content by 2022. This demonstrates how critical it is to begin employing video content in order to remain relevant in the social media domain. 5.Audio on social media will grow in popularity. Since its inception in 2020, Clubhouse has grown in popularity. Facebook followed suit in June 2021, announcing the launch of its Live Audio Rooms and podcasts in the United States. And it's catching the attention of brands. In Hootsuite's 2022 Social Media Trends poll, more than 74% of businesses said they expect to invest in audio-only content in the coming year. The same poll found that hosting an audio live broadcast as a thought leader was the most popular method. 6. Paid advertising will become a necessity According to Hootsuite's 2022 Social Media marketing Trends poll, the reduction in organic reach and the need to spend more on paid advertising were the main challenges for more than 40% of respondents. Given that, according to Hootsuite's research, the average organic reach for a Facebook post is just little over 5%, it's easy to see why paid advertising will become necessary. 7. Creative Influencers on the Rise Because of the availability of creative tools, a new type of influencer has emerged: the Creators. By employing these technologies to create original products, creators vary from traditional influencers who rely on seeing the world around them. The epidemic has shifted the value of on-the-go influences. As a result, in a planet with limited collecting possibilities during the pandemic, creators have amassed a considerable following. What This Means: When it comes to branding and harnessing engagement, marketers now have to deal with two types of influencers. Creators provide an additional micro-influencer potential by demonstrating the value of a solution. Wrapping Up These are just a few of the social media marketing trends that will be prevalent in 2022 and beyond. You may keep ahead of your competitors by taking advantage of these trends. The advent of TikTok and short-form video content are the most expected changes. While Instagram and Twitter will remain essential (especially for B2B companies), 2022 could be the year of smaller networks like Pinterest and Snapchat.At the end of the day, keep in mind that social media is a dynamic and competitive environment. What worked in the past isn't always guaranteed to work again. So, stay up to date on the newest advances in these areas and make advantage of these resources. To know more about social media marketing program click here
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When you are a food blogger, you will always want to try and taste a variety of different dishes for your blog. Being a foodie, it's the primary concern of your thoughts. There are 2 kinds of food bloggers:
Hence, these bloggers either make their own recipes for their food and upload mouth-watering content or post food content for their blog viewers and followers. But, these bloggers also have to maintain their marketing strategy over social media. So, we are here to share some social media marketing tips for all the food bloggers out there: Let's peek-a-boo: Social Media Platforms: Try to create a social media business account profile on the most visited platforms like Instagram, Facebook, YouTube, Snapchat, Pinterest, etc. It will help you gather more traffic on your website and increase your engagement rates to make your blog rank over SEO. For setting up social media accounts, make your profile 100% complete and eye-catching enough for users to follow your profile. Content Planning: Content matters the most, especially when you are a food blogger. Building a social media presence is a must to gather more audience on your platform and attract traffic. Similarly, you need to schedule your content and in different formats like images, videos, and written content, such as captions & descriptions. For more certainty, it is better to plan your content posting in advance and then prepare yourself to post eye-catching posts. High-Quality Images & Videos: The images you post should be of high quality, as in high-definition (HD) images and with proper specifications. Similarly, the same goes with videos, the aspect ratio should always be of the specified size, and every social media platform has its own images and videos specifications. Coping up with these dimensions will be easy and beneficial for the food bloggers to post mouth-watering dishes. Showcase Your Team: One of the most enthusiastic social media marketing tips is to showcase your team or staff to your followers and viewers. Like, if you run a restaurant and are a food blogger, showcase your team or staff either by LIVE streaming or through stories. As in the world of online bots and artificial intelligence, the human element is lacking, and balancing a healthy relationship with your team will highlight your social and moral values. Social Media Monitoring: Social media monitoring is an important step to go for when you are 100% active on every social media platform. Managing your work offline and online is hectic and is not everyone's cup of tea. In such scenarios, it is better to hire social media automation software to manage the social accounts without human interference. It schedules all your postings and makes sure to deliver you the growth performance every week. Customers & Reviews: An important part to take care of while handling the marketing process on social media is to respond to the clients' queries, reviews, and testimonials. It will show your attentiveness towards your business and will leave a positive impact on them. As per a survey, we found that more than 71% of customers would recommend the services that respond to customer queries on time without ignoring them. So, if a review is positive, leave a grateful message and if it's a negative one, resolve it quickly and make sure the client is satisfied. You can also watch: SocioBoard - World’s #1 Social Media Management Platform Wrapping Up:
We hope our readers understand how food bloggers can maintain their social profiles with the social media marketing tips we offered to them. So, foodies, start modifying your social media profiles now!!
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Social media is a platform where users from all around the globe. Whether it is for entertainment purposes or marketing, this medium can attract the best traffic for the website. More than billions of users are registered on social media like Facebook, YouTube, Twitter, LinkedIn, etc. There are robust social media marketing tools available for adopting some best strategies, but these marketers are still unaware of some of the best strategies. Best Strategies For Social Media Marketing: Determine The Goals: Before jumping on to any process, the goal should be clear. The goal should be specific enough for the marketers to work towards a single direction. Without any aim, it's relevant to spend any penny on social media. The goal you determine should be smart, relevant, time-bound, attainable, and measurable. So, set your aim and then go for it. Quality Content: Content plays a crucial role in attracting the sight of viewers to your website. Make sure to create quality content for your social media. Never upload a copied or duplicate content as it may result in the banning of your account due to copyright issues. According to research, businessmen spend more than 32% of their total marketing budget on content marketing. Visual Contents: Today's era has become a trend of visual content. Viewers prefer pictorial representation to verbal ones. Even though text-based content plays a vital role in social media marketing, it becomes a bit boring after some point in time. In such cases, visual representation becomes handy and can win the hearts of your followers to attract them to visit your website. Hashtags: Hashtags are a powerful way to expand your fan following over social media. The trend of hashtags has been in trend for the past few years now but is still valuable. So, marketers should create hashtags for their business as per their niche. If not, they can opt for a hashtag generator available with the social media marketing tools, which is quite beneficial, as it creates trending hashtags within seconds without wasting the time of the marketers. Eye-catchy Profile: Your profile is the first and last impression you can have on your viewers and visitors. Whether it is Facebook, Instagram, YouTube, or any other social media platform, make sure your profile should be eye-catching enough to attract viewers. Feed every detail of your business, add a contact number, category (relevant to your niche), relevant image, and high-quality posts. All information you enter into your profile should be genuine and correct. Best-Time To Post: Every social media platform has its best time, where the traffic of users is maximum and uploading content at a particular time can be perfect. So, every marketer should be aware of the best time to post on social media. It is beneficial and can attract traffic to your website for spreading brand awareness. Social Media Automation: A final check is to opt for social media automation software, which can handle your business pages without any human interference. Some of the best automation tools are:
You can also watch: SocioBoard: World’s No.1 Open Source Social Media Management Tool Final Words:
Overall, social media is an extensive platform to make your business reach successful heights. We even mentioned social media marketing tools for the marketers to host media campaigns for their brand or product. |