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Creating a solid social media strategy for small businesses takes a lot of guesswork out of your marketing plan. A little planning goes a long way when it comes to social media success. As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Whether you're a social media beginner, or you've had social media for your business for some time already, these twelve quick social media tips can help you make sure that you're getting the most out of your social media efforts. Let’s discuss some useful social media marketing tips: Optimize your social media profiles and bios This should be the first thing you do as a small business owner on social media. Make sure to take advantage of all the different ways Facebook, Instagram, and Twitter allow you to personalize your page for your business. Facebook and Instagram allow you to include action buttons so customers can shop or schedule with you, and all three allow you to include a website link. Don't pass these optimizations up! They can only help your business to be more successful. Diversify your social media feeds One of the best social media marketing tips is to diversify your feed is by sharing some behind-the-scenes content. Whether that's what you did over the weekend, a family activity, or a community event you're participating in, your followers will appreciate a mix of promotional and more down-to-earth content. Including a mix of personal content, promotional content, and inspirational content on your social channels can keep followers engaged, humanize your social pages, and make you more relatable. Use a mix of specific and general hashtags It's important to use a mix of niche and general hashtags on social media. Niche hashtags are tags that aren't populated with as many posts as more popular hashtags. Niche hashtags might include locations, specific phrases, or maybe branded. Learn more about niche hashtags in our post about the do's and don'ts of hashtag use and start implementing a winning hashtag strategy today. Respond to comments and DMs promptly Don't let comments or DMs sit for too long in your queue—you might miss out on potential clients or sales! Always respond to comments and direct messages on social media promptly, and make sure your message is always positive and helpful. A good practice is to set some time aside each week to sit down and respond to people on social media. Combine this time with outreach and community engagement, and you're sure to be successful! Community and individual-focused There are quite a few differences between big and small businesses, like legal structure, the number of employees, and revenue. But, the nitty-gritty aspects of a business aren’t the only distinctions between big and small businesses. Small businesses tend to be more community and individual-focused. Many small businesses choose to be heavily involved in their communities, which leads to a connection with customers. They also enjoy the benefits of joining the chamber of commerce in their community by connecting and sometimes partnering on marketing campaigns with other local businesses. You can also watch: Socioboard: World's #1 Social Media Management Platform Conclusion:
Social media is valuable for businesses of any size or industry, and finding customers on social media has a direct impact on sales and your bottom line. No matter the size of your business, social tools can help you better connect with your audience, reach new potential customers, and increase awareness of your brand. Interacting with consumers on social media is an important marketing strategy for small businesses. Using these social media marketing tips helps you to build brand awareness, increase your customer base, and connect with current customers. Comments are closed.
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