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February 2022
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'Trending' is the word itself derived from social media. Before this, we never knew that this word existed and what it meant. Since now we are aware of what trending on social media means, we cannot ignore the fact that audiences make these trends. They are the reason why social media has evolved so much over the decades. Users from around the world are on social media, and they leave no stone unturned in making new trends every day on social platforms like YouTube, Instagram, Facebook, etc. Meanwhile, trends on social media are connected to each other. So, let's have a quick peep at the most eye-catching social media trends: Social Media Is The New eCommerce Platform: There's nothing new if we say that eCommerce has made up its space in social media. Over the past few years, we have noticed that one can easily shop from platforms like Instagram and Facebook without any hassle. Hence, it doesn't just stop here. This sensation will definitely trend in social media in the coming future. Short Video Content Will Trend: Are you all aware of TikTok? Even though the platform is still banned in some countries, but is very well trending in the others. With its over-exclusive features, making short videos on TikTok has become quite interesting with time. Now, its new competitor Instagram Reels is also in trend, which is again a medium for creating short video content. Social Media Will Be Your Life: Do you know more than 75% of the American population is on social media and there's a massive increase every year? Hence, in the coming years, social media will become your life in the future. Even now every one is obsessed with social media and this isn't gonna stop. So, let's make the most and make social media management much more popular than ever. Facebook Is The King(Always): We hope you know Facebook's corporate name is Meta now. Those who weren't aware should know that Meta owns Instagram and Whatsapp. There's no doubt that Facebook has taken up over these two phenomenal and most-loved social media platforms by the users. Hence in the future, Facebook itself will become one of the most loved social media trends by the users. Chance Of B2B Will Increase In Twitter & Instagram: B2B or Business-to-Business is a kind of commerce-related transaction-related between business-like wholesalers, retailers, and manufacturers. Since we discussed above that eCommerce will be a new trend in social media, in context the same, the chance of B2B will gradually increase on Twitter & Instagram without any doubt. Influencer Marketing Will Trend: Influencer marketing is something marketers prefer off the board. For example, branding, promotion, content creation, generating leads, etc., the process is also called social media marketing. Hence this process will definitely trend in the upcoming years and deliver fabulous results. Social Media Advertising: We can all see lots of ads while surfing social media. There is no doubt in saying that these ads are for promotions and to spread awareness about the brands. Such ads are paid ones, some through automation software, while some from the platform itself. Overall, the social media ads target huge traffics for the website and make a business generate tons of leads. Customers Will Crave For Eye-Catching Content: Everyone loves content. Plus, if your content is eye-catching, attractive, and unique, so your customers will crave them more and more. So as a professional marketer, make sure to draft the content, which is relevant to your niche and loved. A pro tip, never ever copy content from anywhere, create it by yourself and make it look appealing. You can also watch: SocioBoard: World’s #1 Social Media Management Platform Final Verdict:
We hope our readers have now got some fresh ideas about the upcoming social media trends in 2022. So, implement these ideas and make social media much more trending.
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Social media isn't just a word now, as it has become a very familiar aspect of everyone's life. No matter how hectic a person's life is, they will never forget to check their social media profiles, which is again a benefit for the marketing industry. Marketers prefer social media as a perfect medium to spread brand awareness about their business and gather traffic to their profiles and website accordingly. There are different practices experimented with by every marketer to enhance their business and make it reach a new and successful level. So, here we are mentioning the best social media marketing management practices which you can implement this year: Set The Goals For Your Future: Plans are the most essential part whenever you are willing to do something. Hence, make sure to set the objectives and goals before you start managing the social media profiles. As per a recent survey, we found that there are 58% chances for increasing brand awareness and 41% of increasing community engagement. Curate Social Media Content: Social media content is something that attracts the users and audiences for your brand. The more engaging your content is, the better will be the engagement on your social media profiles. Analyzing the social media content will help you understand what your audience demands from your brand and create the content accordingly. On-Time Social Media Presence: Time waits for no one. Similarly, maintaining your social media presence on time can be really beneficial for your business. Every social media has its own timings to post, and no wonder these times must be taken into consideration. Make sure to stay aware of the best times to post on social media. Analyze In & Out: Are you aware of which things are working and which are not for your social media content? No, right? Well, it's time to start analyzing what's good and what's not. Keep an eye on the engagement metrics and find out how to keep everything right without any hassle. So, examine everything from top to bottom from the very beginning. After considering the social media marketing management, let's have a quick look at: Difference Between Social Media Management & Social Media Marketing: Social media management is about how to manage your social media presence for spreading brand awareness. It is about creating your brand identity, growing your audience, increasing engagement, etc. Whereas, Social media marketing is a formal way of identifying the target audience to generate leads, boost sales, increase followers, and more. Using social media management and social media marketing together for boosting your social media profiles, can be a trending idea for your business. Let's have a quick look at these: Identify Your Audience: Identifying your target audience will help you find them and reach your brand. It will boost your sales, engagement, and business altogether, 100% hassle-free. Attracting the best-targeted audience for your business will help your brand get better with time. Create Social Media Strategy: For creating a better social media strategy, it's crucial to define goals and budgets for your business. Build a better strategy to attract traffic to your website. Paid Advertising: If you are willing to make your brand reach success, it's time to spend some more bucks on your social media marketing. It will help you create a robust and authoritative online presence. The paid content will increase the content reach to your audience. You can also watch: SocioBoard: World’s #1 Social Media Management Platform Wrapping Up:
We hope our readers now understand how social media marketing management can boost your presence on social media.
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IntroductionTBT stands for Throwback Thursday. It's what people utilise when they want to share old images and videos of themselves. TBT is a terrific way for brands to enhance interaction, raise awareness, tell stories, and just have some fun with social media. That's why we'd want to show you what TBT is, how it works, and how to make the most of it. what exactly is throwback thursday?Throwback Thursday is a hashtag primarily used on Trending Twitter and Instagram to share old photos (aka a "throwback" or "throwing it back") or TBT on social media marketing is a social media phenomenon in which people share old photos of themselves or things to reminisce about the past. It's always on the rise. Businesses use the hashtag to highlight significant events in their past, old products or product designs, or something related to their business. What Participating in TBT Suggests About Your Company 1. Demonstrates You've Been Around Business Participating in contests like Throwback Thursday says that you have been around business. You, on the other hand, want to brag. Being an old business often indicates that you are a successful business. 2. It Demonstrates That You Are Enjoyable The more you can relate to what your customers are doing to manage social media, the more successful you will be. Your customers are almost certainly posting TBT photos. You can tap into it by sharing a common interest with them. What You Can Share Through TBT
Best Ideas for TBTIf you're not sure how to execute a TBT strategy, the following best TBT ideas small businesses are successfully using to celebrate #TBT in 2022 are here to help 1. Share an Event You Hosted a Long Time AgoIf you’re a start-up this idea might not be applicable, but if your small business has been going for some time, use the #TBT trend to alert followers of your past events. If you have an image of a past event you are proud of, post the image — on a Thursday of course — with the #TBT hashtag and a brief description of the event. Posting about past events can be an effective way to gauge interest in a forthcoming event you have by tying past and future events together. 2. Tweet Outdated Business CardsAnother popular way to commemorate TBT is to share a photo of your old business cards. Post the old business card alongside your current business card for maximum impact. It will provide some subtle but effective marketing by bringing your company to the attention of anyone searching the #TBT hashtag. 3. Post Baby Pictures of Yourself or Your Employees.Nobody can resist looking at baby photos of coworkers or, even better, their boss! Post TBT photos of you or your colleagues as babies or children to your social media feeds to generate interest. Increase interest in the posts by asking readers to guess who the youngster is. 4. Share Photos of Previous Projects That Represent MilestonesPost a TBT image of your first office or home office to demonstrate how much your company has evolved and expanded over the years. It doesn't have to be from a long time ago; a #TBT post from a few years ago can be just as effective. 5. Publish Information About Your First AwardIn which year did your company receive its first award? Celebrate TBT with some of these posts to highlight your previous awards and how successful your business has been over the years. Wrapping Up You are not required to participate in the Throwback Thursday movement, but doing so can introduce you to a new way of connecting with your audience. Remember the golden rule of marketing: it's all about them, not you. Then, have fun with it – experiment with #TBT content on different platforms, celebrate your company's journey thus far, use history to make a point about current events, share embarrassing outfits your mother forced you to wear or pay tribute to the people who have gotten you where you are now. To know more about social media management tool click here
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In this article we have listed top 7 social media marketing trends that will definitely help you out with your social media marketing strategy. 1.Reels Contribute to the Overall Success of Instagram Marketing Instagram's CEO, Adam Mosseri, recently stated that the site is embracing a paradigm change in which users are demanding more interesting video content. This means that firms must accept the transformation as soon as feasible in order to market effectively on the platform in 2022. Video must now be a key component of your overall strategy—but merely pressing record and putting up a video is no longer sufficient. To stand out in today's digital marketing marketplace, it must be original, unique, and entertaining. 2.Tik Tok will dominate social media presence TikTok has seen undeniably fast growth. In fact, the term 'TikTok' saw a 61% increase in mentions year-over-year during the beginning of 2021, and was the first non-Facebook app to reach 3 million global downloads. TikTok has established itself as a cultural phenomenon in social media and entertainment, and it will continue to dominate short-form video in 2022. TikTok has over 1 billion subscribers and is on track to achieve 1.5 billion by the spring of 2022. 3.Ads on smaller networks will become more popular. TikTok isn't the only "smaller" (if that's even a word) platform gaining traction with consumers and businesses. Pinterest and Snapchat are becoming increasingly popular. Ads on Pinterest Business may create twice the return on ad expenditure for retail businesses when compared to other social media channels, according to research released by Pinterest Business. Despite the fact that Snapchat isn't as popular for marketing as Facebook and Instagram, Snapchat advertising data demonstrate that the potential advertising audience has grown significantly. 4.Video content will dominate in future Video is still one of the most captivating types of content. According to a Cisco study, video content will account for 82 percent of all web content by 2022. This demonstrates how critical it is to begin employing video content in order to remain relevant in the social media domain. 5.Audio on social media will grow in popularity. Since its inception in 2020, Clubhouse has grown in popularity. Facebook followed suit in June 2021, announcing the launch of its Live Audio Rooms and podcasts in the United States. And it's catching the attention of brands. In Hootsuite's 2022 Social Media Trends poll, more than 74% of businesses said they expect to invest in audio-only content in the coming year. The same poll found that hosting an audio live broadcast as a thought leader was the most popular method. 6. Paid advertising will become a necessity According to Hootsuite's 2022 Social Media marketing Trends poll, the reduction in organic reach and the need to spend more on paid advertising were the main challenges for more than 40% of respondents. Given that, according to Hootsuite's research, the average organic reach for a Facebook post is just little over 5%, it's easy to see why paid advertising will become necessary. 7. Creative Influencers on the Rise Because of the availability of creative tools, a new type of influencer has emerged: the Creators. By employing these technologies to create original products, creators vary from traditional influencers who rely on seeing the world around them. The epidemic has shifted the value of on-the-go influences. As a result, in a planet with limited collecting possibilities during the pandemic, creators have amassed a considerable following. What This Means: When it comes to branding and harnessing engagement, marketers now have to deal with two types of influencers. Creators provide an additional micro-influencer potential by demonstrating the value of a solution. Wrapping Up These are just a few of the social media marketing trends that will be prevalent in 2022 and beyond. You may keep ahead of your competitors by taking advantage of these trends. The advent of TikTok and short-form video content are the most expected changes. While Instagram and Twitter will remain essential (especially for B2B companies), 2022 could be the year of smaller networks like Pinterest and Snapchat.At the end of the day, keep in mind that social media is a dynamic and competitive environment. What worked in the past isn't always guaranteed to work again. So, stay up to date on the newest advances in these areas and make advantage of these resources. To know more about social media marketing program click here
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Social media is a platform where users from all around the globe. Whether it is for entertainment purposes or marketing, this medium can attract the best traffic for the website. More than billions of users are registered on social media like Facebook, YouTube, Twitter, LinkedIn, etc. There are robust social media marketing tools available for adopting some best strategies, but these marketers are still unaware of some of the best strategies. Best Strategies For Social Media Marketing: Determine The Goals: Before jumping on to any process, the goal should be clear. The goal should be specific enough for the marketers to work towards a single direction. Without any aim, it's relevant to spend any penny on social media. The goal you determine should be smart, relevant, time-bound, attainable, and measurable. So, set your aim and then go for it. Quality Content: Content plays a crucial role in attracting the sight of viewers to your website. Make sure to create quality content for your social media. Never upload a copied or duplicate content as it may result in the banning of your account due to copyright issues. According to research, businessmen spend more than 32% of their total marketing budget on content marketing. Visual Contents: Today's era has become a trend of visual content. Viewers prefer pictorial representation to verbal ones. Even though text-based content plays a vital role in social media marketing, it becomes a bit boring after some point in time. In such cases, visual representation becomes handy and can win the hearts of your followers to attract them to visit your website. Hashtags: Hashtags are a powerful way to expand your fan following over social media. The trend of hashtags has been in trend for the past few years now but is still valuable. So, marketers should create hashtags for their business as per their niche. If not, they can opt for a hashtag generator available with the social media marketing tools, which is quite beneficial, as it creates trending hashtags within seconds without wasting the time of the marketers. Eye-catchy Profile: Your profile is the first and last impression you can have on your viewers and visitors. Whether it is Facebook, Instagram, YouTube, or any other social media platform, make sure your profile should be eye-catching enough to attract viewers. Feed every detail of your business, add a contact number, category (relevant to your niche), relevant image, and high-quality posts. All information you enter into your profile should be genuine and correct. Best-Time To Post: Every social media platform has its best time, where the traffic of users is maximum and uploading content at a particular time can be perfect. So, every marketer should be aware of the best time to post on social media. It is beneficial and can attract traffic to your website for spreading brand awareness. Social Media Automation: A final check is to opt for social media automation software, which can handle your business pages without any human interference. Some of the best automation tools are:
You can also watch: SocioBoard: World’s No.1 Open Source Social Media Management Tool Final Words:
Overall, social media is an extensive platform to make your business reach successful heights. We even mentioned social media marketing tools for the marketers to host media campaigns for their brand or product.
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In today's era, every other individual is an internet user and lands on different platforms for entertainment, business, or educational purposes. One such platform is Social Media. Social media, the word, itself has a fanbase in the eyes of the world. Individuals spend hours finding the entertainment or the mode of communication to stay connected with their friends or clients. Not only this, but users also use these mediums to discuss some trending topics, bookmarking, media sharing, and more. 07 TYPES OF SOCIAL MEDIA: Here, we are going to discuss the top 07 types of platforms for better social media communication. Let's start: MEDIA-SHARING: Platforms like Instagram, Snapchat, and YouTube are the best examples of media-sharing websites in the social media world. Users from all around the globe are pretty much addicted to these mediums. They enjoy sharing images, videos, memes, GIFs for their followers or audience to gain more engagement and attract others to their profile. Such networks help users find a platform to share their brand or business to gain more traffic on their website. SOCIAL NETWORKS: Social media networks are more in demand as compared to any other social media platform. Such networks help the users to connect with people, whether it is for their brand or their own personal good. Facebook, LinkedIn, Twitter are the best social network platforms that allow its users to do market research, brand awareness, lead generation, relationship building, etc. Social networks are even named 'relationship networks.' It instigates building relationships with people all over the world. DISCUSSION FORUMS: It is the oldest form of social media. There are separate forums available online to discuss and solve or clear queries of different users. One can sign up on platforms like Quora, Reddit, Ask.fm, etc, to register a query or solve someone's doubts on any category or niche. One of the best benefits is market research. You can even add a poll and do deep research to understand the customer's needs and expectations from a brand. Log in to the platform, and you will find the craving of people from everywhere to grasp knowledge about different niches. BOOKMARKING: Bookmarking is one of the best forms of social media communication. Online surfers or marketers reach out to such mediums to discover, save, share and discuss new and trendy content in the media. Plus, you can find brilliant ideas as per your niche. The top-most platforms are Pinterest and Flipboard. Overall, you can get innovative, unique, and creative ideas for your clients and websites. Now, Instagram has also updated itself and allows its users to save images and videos for their personal collection. CUSTOMER REVIEWS: Testimonials and reviews play an extensive and crucial role specially in the lives of a customer. Through it, they can understand about the product or brand and how it works. Reading the customer reviews will help other people a clear picture whether they should give it a try or not. The most trending platforms are Yelp, Zomato, TripAdvisor, etc helps a lot in building good networks and generates a bridge between customer and service provider. BLOGGING: Bloggers do a perfect job in elaborating about any particular niche that helps their readers to understand how the particular product or service works. There are numerous websites to publish a blog, like WordPress, Medium, Tumblr which will help them to engage the audience, build the brand, and generate leads and sales. Apart from this, the readers can share their views and suggestions in the comment box and the bloggers must clear their queries as well. You can also watch: SocioBoard: World’s #1 Social Media Management Platform FINAL VERDICT:
So, we hope the readers understood which are the top-most platforms for social media communication and how it actually works. Every reader must try these platforms for better communication with the users. |