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Pop Up Your Brand’s Holi Celebration With Top Social Media And Influencer Marketing Tips3/17/2022 As we are eagerly waiting for the Festival of Colors, the brands have been working around the clock to make it even more colorful. Holi is the time to welcome spring and end the winter blues. Historically, this has been very important. No matter how you want to celebrate, the feelings are all the same. Culturally, people say that Holi is the day to say goodbye to their troubles and enmities. Hence, the celebration and tradition are called ‘Holy Milan’ Also a time to help clients and brands meet. Let us deep dive and understand the quintessence of Holi and ethos jotted with its glory in India and the world during the holi celebration. Develop a relationship with your audience Your consumers are smarter and more knowledgeable than you think, they consume content from all over the internet. Make your marketing collaterals extremely interactive so that your customers can engage with them. You can take help from an influencer marketing platform that can curate one such campaign to attract customers to Holi. Don’t forget to embrace technology in this festive season, simply provide the “Tag A Friend” option so that the content can circulate all over social media platforms automatically. This way you can build a relationship with your audience, which is crucial for a sustainable business plan. Use the powerful voice of influencers The power of influencer marketing is not unknown anymore, now seven of ten brands are opting for the method. Influencers are famous for their strong voice and outstanding approach. If they promote your brand with creativity you can seamlessly attract more audience. Finding industry experts can be a daunting job if you don’t know the nuts and bolts of influencer marketing, for that you can try to get in touch with an experienced influencer marketing platform that can assist you in curating an outstanding campaign to achieve your marketing goals. Hiring a powerful influencer is not all you need to provide proper instruction to make the campaign successful. Top Holi Campaigns Ideas By Brands McDonald’s India “Play Holi our way after playing it your way”. Short, clear, and crisp – a campaign message must have all of the three elements to become successful. Make the decision-making process easier for your customers like they did! After dancing and playing with colors for longer hours feeling hungry is normal, through the campaign McDonald's gives you the perfect opportunity to order their foods and pamper your taste buds. FBB #bura_na_khelo_holi_hai A strong, sensitive, and relatable hashtag! Many will understand the context, it is a great way to spread awareness. Despite being the most joyful day many women experienced moments of uncomfortable and unacceptable. For centuries concept has been promoted by a small section of the society in the name of “Bura Na Mano Holi Hay”, we don’t need more clarification on that! So, in this festival, FBB took the responsibility to spread awareness, so that women across the country feel safe and get the courage to raise their voices. Indian Oil Indian Oil showcased how the color of Holi stands for culture or tradition, the theme of the campaign was togetherness to promote unity in diversity. They wanted to endorse the concept when all the colors are mixed it represents the color of India as a whole. The symbolism of colors represented every aspect of life in India together with different festivals, religions, and celebrations. Surf Excel “Daag Ache Hain” It shows how the colors of Holi can help bridge emotional distances and bring hearts closer. If you are thinking about planning an influencer marketing campaign in Holi tries to put special emphasis on the emotional aspects of your customers, conceptualization is an important part of planning the campaign, however, you can hire the best marketers in the market or simply connect with an influencer marketing platform to get the job done with ease. Conclusion:
If you wish to design an outstanding campaign in holi celebration this year that can minimize your competition in this crowded market, choose influencer marketing and social media marketing tools, and the leading marketing platform, that connects brands with industry experts, bloggers, and influencers to promote brands creatively. If you want to improve your brand reputation and drive sales influencer and social media marketing can be the game-changer. You can hire influencers who have a huge follower base and have a strong voice to shift their mindset to make final purchase decisions. A successful marketing campaign requires more elements than just working with famous influencers, you must have knowledge about the particular social media platform(s) and their algorithms. This is where Socinator comes into play ad removes these hurdles for marketers. Comments are closed.
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